PROJECT DETAILS

Smudge Copywriting, founded by Laura Mudge, crafts distinctive copy to help clients connect with their ideal audience in a professional, relevant and dynamic way. 

The branding features an elegant, classic, yet contemporary serif font paired with a monospaced font, which historically was created for typewriters. Together, the wordmark conveys communication, connection and creativity, encapsulating the essence of the brand. The addition of the phonetic element acknowledges the witty and dynamic approach of the business.

Logo variations allow flexibility of the branding; the more sophisticated or more conversational tones may be accented through selection of logo and colour palette.

The intertwined letters of the customised monogram are distinctive, connected and balanced – there is a flow between them that is relevant to the flow of writing and storytelling.