PROJECT DETAILS

With a focus on nutrition and wellness, This Side of Happy uses a holistic approach to help women take control of their health and wellbeing. Aiming to build confidence, they empower women to realise their own self-worth so that they can live their best life.

Inspired by the segments of a freshly cut grapefruit, the brand identity features a brightly coloured circular formation which may also be interpreted as a flower. A warm colour palette is used to evoke confidence, while the graduation of colours express the brand’s transformational nature.