PROJECT DETAILS

3D Research at The International Spine Centre is an elite organisation comprising a small team of medical researchers who are considered leaders in spinal care.

The brand identity features a triangle and block letter ‘D’ to form an abstract number 3 and letter ‘D’ combined. The geometric sans serif font matches the cutting edge, modern style of this strong, innovative brand. It was important for this brand to connect with The International Spine Centre branding, which was achieved through careful consideration of colour and shape.