red hippo web design and branding

How to use SEO to climb to the top of Google

How to get to the top of Google with SEO
Imagine this. You’re a new physiotherapist in town, and you want to build up your clientele. So, you turn to the internet and type in “physiotherapist + your city” into Google. But when the results come back, your website is nowhere to be found on the first page! In fact, it’s not even on the second or third page. It’s on the fourth page, buried under all your competitors. What does that mean for your business? It means that potential clients in your city are finding your competitors before they find you. Ouch. But there’s good news! There’s a way to fix that problem, and it’s called Search Engine Optimisation (SEO). Keep reading to learn more about what SEO is and how it can help you get to the top of Google.

What is SEO?

In short, SEO is the process of improving the visibility and ranking of your websites on search engines like Google, Bing, and Yahoo. The higher your website ranks on a search engine results page (SERP), the more likely people will find you. And when people can find you easily online, that means more leads and sales for your business!


How Does SEO Work?

SEO works by incorporating specific “keywords” into the content on your website. For example, if someone in Melbourne searches for “physiotherapist + Melbourne”, Google will scan all the websites that contain those keywords and rank them according to certain criteria. The higher your website ranks on Google (preferably on the first page!), the more likely people in Melbourne are to find you when they search for a physiotherapist in their city


Types of SEO

There are two main ways to improve your SEO: on-page optimisation and off-page optimisation.

On-page optimisation refers to all the things you can do ON your website to improve your ranking, such as using keyword-rich titles and descriptions, incorporating imagery, site speed and making sure your website is mobile-friendly.

Off-page optimisation refers to all the things you can do OFF your website to improve your ranking, such as building backlinks, claiming local listings/directories, and social media marketing. For more tips on how improve both your on-page and off-page optimisation, keep reading.


3 Ways to Improve Your SEO

While there are over 300 ranking factors that Google takes into account when determining where to rank websites in their search engine results pages, here are three of the most important ones that you need to focus on if you want more website traffic 

1. Publish high-quality content that’s relevant to your ideal customer 

If you want your website to rank higher in the search engine results pages, you need to publish high-quality content relevant to your ideal customer.  This means creating blog posts, articles, and resources that answer the questions that your ideal customers are searching for on Google and other search engines. It also means making sure that your website copy is clear, concise, and persuasive so that when people find your website, they’ll be able to quickly and easily see why you’re the best person to work with.

2. Promote your content on social media and other websites 

Just because you publish a piece of content on your website doesn’t mean that anyone will see it. For people to find your content, you need to promote it on social media and other websites. This can be done by sharing each new blog post or article on social media sites like Facebook, Twitter, LinkedIn, and Pinterest. You can also reach out to other bloggers and influencers in your industry and ask them to share your content with their audience. 

3. Optimize Your Website For The Search Engines

  For your website to rank higher in the search engine results pages, you need to ensure that it’s optimised for the search engines. This includes adding keyword-rich titles and descriptions for each page on your site, as well as adding alt text to all of your images. You also need to ensure that each piece of content on your site is linked back to other pages (this is called “internal linking”). Doing this helps Google understand what each piece of content is about and how it relates to the other content on your site.


What now?

These are just a few things you need to know about SEO if you want more traffic from Google and other search engines. By focusing on publishing high-quality content and promoting it on social media and other websites, you can start seeing some real results. If this feels daunting, or you would rather focus on your own business and let someone else worry about SEO, send us a message, and we can let you know how Red Hippo can help.